Your website could be costing you sales and leads and you may not even be aware of it. For example if you are a Realtor or are a salesperson with a generically created website and are disappointed with the lack of traffic to your site, please read on. Your lack of results is actually preventable.
There are many types of websites, domain names, and website creation tools that search engines like Google are guaranteed to ignore if you are looking for the No. 1 position on the results page. If you are not aware of this you wouldn’t believe it is your own website that is sabotaging your efforts.
Of course Search Engine Optimization is a complex subject that keeps changing all of the time. However there are certain factors that don’t really change. Search engines reward websites for their relevance. So what does this mean?
When someone types a particular phrase into the search box, search engines such as Google have to quickly and accurately match websites to the searcher’s search terms. And of course the very first website that is in the No. 1 spot is going to get the most traffic.
And of course there are an untold number of websites competing for that elusive top spot. Of course search engines use many different factors to determine which websites to display in a particular order. Some of these factors are the uniqueness of the website, its page load time, and the amount of content featured on the site. Google uses over 200 factors in its search engine algorithm.
If your website is indistinguishable from the millions of similar websites out in cyberspace, your site is going to show up a long ways from the coveted No. 1 position when someone searches for your product or service.
For example if you are a Realtor, your agency may provide you with a branded website. The agency may give you access to a generic website creator or builder that already features a lot of preloaded content. All you have to do is add your personal information and make a few insignificant changes and you have a website. Unfortunately from the search engine’s perspective, your website resembles most of your competition’s websites too.
You confidently load your website and sit back and wait for the rivers of traffic and leads you sincerely expect to flow your way. Days and weeks go by and you begin to wonder what went wrong. There are at least two things keeping you from achieving the results you desire.
First everyone else at your agency has access to the same website creation tools. There is very little difference between the website you created and the ones your fellow Realtors have created. Search engines like Google will not see any difference between your website and those of your fellow Realtors.
If any of the websites from your agency hits the first page of results it is probably from the number of backlinks it has developed over time. The more backlinks a website has the higher it should rank on a given search engine.
The second thing is that you share the same domain with all of your fellow Realtors if you use the agency’s domain name. Again search engines like Google do not see any difference between your site and your fellow real estate agents.
And it isn’t going to make a difference if you get your own keyword-rich domain and redirect it to your agency’s website. A redirect is only a nickname which Google is going to ignore anyway. Google only counts the real website name. This principle also applies to any fill-in-the-blanks website builder. If you have been wondering why your website isn’t delivering the traffic and leads you want, you now have an idea why.
Except the SEO and marketing strategies for your website which aim at drive more customers to your place, another important thing is how to let your buyers stay and desire to buy. You can test website design elements to see which color or little things could impact your sales, or use some functional tricks for example Social Pop software, it dynamically shows the products status, how many in stocks, sold, if coupon code available etc (get Social Pop Bonus here).